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HELLY HANSEN
Project type
Brand Activation
Market Research
John Campita, Yui Tagawa
Art Direction
Riddhi Panchal, Emil Gimena, John Campita
Copywriting
John Campita, Karla Eliarda
Graphic Design
Emil Gimena
A powerful narrative diving into the universal theme of motherly love. Helly Hansen taps into the emotional strings of family values like love, care, and protection with the tagline Don't Forget Your Helly—representing how mothers care and always looks out for their family, just like the brand.
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